CBD trade shows in 2025: Mary Jane Berlin, Losanexpo, Cannafest and how to work them

By Manon, CBD specialist at Deli Hemp Pro

A trade show is still the quickest way for a CBD buyer to meet a dozen suppliers in two days, handle the products and ask for lab reports face to face. In 2025, three events stood out on the European calendar for wholesalers and shop owners: Mary Jane Berlin, Losanexpo in Switzerland and Cannafest in Central Europe. This piece, first written in August 2025, looks back at what they offered and sets out how to prepare for the next editions.

Mary Jane Berlin 2025: what it offered CBD buyers

Mary Jane Berlin 2025 brought together hundreds of European and international exhibitors, with a wide range of hemp products on show. Alongside the stands, the programme included talks on legal compliance, demonstrations of new extraction techniques and networking sessions. For a CBD wholesaler or a buyer, the value lay in seeing many suppliers side by side and comparing their sourcing on the spot.

Distributors used the networking sessions to talk about market trends, what their customers were asking for and how regulation was moving across Europe. It was also a place to meet manufacturers working with compliant industrial hemp, and to spot the products that would turn up a few months later among the new arrivals of most catalogues.

Losanexpo 2025: preparing for a Swiss show

Losanexpo was one of the most awaited professional shows of 2025 for CBD businesses in Switzerland and beyond. Exhibitors who got the most out of it had prepared well ahead: clear sales targets, a short list of flagship products and B2B meetings booked before arrival.

Swiss rules are often stricter than elsewhere, so they had to be checked in advance, both for what could be exhibited and for what buyers could take home. A few posts on social media and a newsletter before, during and after the event also helped exhibitors get noticed.

Which products drew buyers' attention?

Buyers were looking for high-end, traceable products that fit local rules. Artisanal CBD hash and resins, full spectrum oils with a certificate of analysis and CBD flowers from organic-certified hemp were in demand. Broad spectrum extracts with no detectable THC were another way to stand out. In every category, the look of the product and complete traceability weighed heavily in the buying decision.

At Deli Hemp, our products comply with French law (delta-9-THC ≤ 0.3%). The status of flowers, resins and other hemp products varies from one country to the next and can be much stricter: in the UK, for instance, the status of hemp flower remains contested. Check the rules for resale where you trade before you order.

Cannafest 2025 and the trends on the circuit

Cannafest is a major show for legal cannabis and CBD in Central Europe. The trends discussed around it in 2025 matter directly to wholesalers: growing demand for organic, certified and traceable products, and more interest in newer extracts such as CBN and CBD isolate. Strict compliance with THC limits was treated as non-negotiable by retailers.

For a wholesaler, the show was also a way to meet European producers and line up stable, compliant supply. Round tables and talks gave a useful read on regulation. Those contacts make it easier to widen a catalogue with premium hash, quality oils and other hemp products suited to specialist shops.

Why visit or exhibit as a CBD retailer?

Visibility and credibility

Being present at Mary Jane Berlin, Losanexpo or Cannafest puts your brand, your values and your selection in front of a targeted professional audience. A visible presence also builds credibility with suppliers and partners, which helps when it is time to negotiate terms.

Keeping up with regulation and new products

Shows are one of the best places to follow legal changes in France and across Europe: THC limits, required certifications, quality standards. They also show you the latest CBD products before they reach the shelves, so you can test a new line early and adjust your range ahead of demand.

How to run a stand at a CBD trade show

Stand design

Professional visitors judge a stand in seconds. Keep the design clean and the messages short. Put certificates and lab reports where people can see them, have samples and detailed brochures to hand, and plan a few product demonstrations. A calm, welcoming stand brings in better-qualified contacts.

Briefing your sales team

Your team needs to know the regulatory points, the sourcing and the specifics of each product. Book B2B meetings in advance to make the most of your time on site, and prepare answers to the questions buyers always ask: origin, batch analysis, minimum order, lead times. A well-prepared team turns a conversation at the stand into a lasting account.

Planning your trade-show calendar

Beyond Mary Jane Berlin, Losanexpo and Cannafest, other European events were gaining ground in 2025, such as Cannatech in Paris and Spannabis in Barcelona. Following this circuit regularly is a simple way to watch the market, meet reliable suppliers and see new products. Check each organiser's website for the next dates.

Registering and preparing

Pick the events that match your customers, then work out the logistics and your sales material. Some shows set strict compliance criteria for the products on display, which keeps the setting professional. Book your space early, prepare marketing material suited to the show and brief your team on its audience.

Between two shows, our current offers are on the Promotions page.

Frequently asked questions

Is a CBD trade show worth it for a small shop?

Yes, as a visitor at least. In two days you can compare many suppliers, handle their products and ask for batch analyses in person, which is hard to do by email. Exhibiting is a bigger investment and suits businesses that sell to other professionals.

What should you bring to a CBD trade show as a buyer?

A list of the suppliers you want to meet, your current best-sellers and the gaps in your range, and the questions you need answered: origin, lab reports, minimum order, volume pricing and delivery to your country.