CBD market trends in 2025: the products and rules retailers were watching

By Manon, CBD specialist at Deli Hemp Pro

In 2025, the CBD market was being reshaped by new, higher-value formats: delta-9 gummies, nano-THC concentrates, patches, sprays and drinks. At the same time, the rules on THC, food and labelling kept moving. The Deli Hemp team wrote this analysis in May 2025; here is how we read those trends for retailers, with what has changed since where we know it.

Which new products were driving the CBD market in 2025?

Delta-9 gummies, nano-THC concentrates and emerging formats

In 2025, the market kept evolving with the arrival of innovative CBD and hemp products. Broad-spectrum delta-9 gummies, nano-THC concentrates sold within local rules, and new formats such as patches, sprays and drinks stood out. They appealed to customers looking for convenience and flavour. For retailers, adding them was a way to reach a new clientele.

These products contain THC, which calls for caution. Several of the cannabinoids used in them are classified as narcotics in France and in other European countries, and their status changes quickly: check the law in your own country before buying or reselling them.

Retailers: anticipating consumer habits and new regulations

CBD professionals had to keep a close eye on fast-changing customer expectations and legal frameworks. In 2025, demand focused on products that were natural, traceable and clearly positioned: organic, vegan, made in France. Shops adapted their catalogue and their communication to specific customer groups, with ranges aimed at sportspeople or at women, for instance, alongside classics such as an organic hemp CBD oil. Understanding those trends strengthened a retailer's B2B position and helped anticipate the next requests.

Which CBD products were selling best in 2025?

Delta-9 gummies and nano-THC concentrates

Delta-9 THC gummies remained the favourite format of new customers in 2025. Colourful and easy to understand, they became a strong tool for building loyalty; the references still available are in our delta-9 category. Low-strength nano-THC concentrates were also gaining ground. These products were by then present in many CBD shops and online stores, and for retailers they helped raise the average basket while broadening the offer.

Adaptogenic blends: a way to stand out

Products that combine cannabinoids with plants such as ashwagandha, ginseng or reishi were growing fast. Adaptogenic mushroom capsules are one example. For CBD retailers, it was a niche in full expansion, a way to stand out in an increasingly competitive market with a natural positioning.

Everyday CBD: what were customers looking for in 2025?

In 2025, CBD had become part of many people's daily routine, and the customer base kept widening: sportspeople, older customers, busy professionals. Oils, hemp infusions, gummies and capsules sold well, as did CBD flowers.

For distributors, the strategy was to offer clearly differentiated ranges, with suitable strengths, visible certificates of analysis and clear information on use. The sales pitch has to stay factual: profile, aroma, cannabinoid content, format. Promises about health have no place on the shop floor.

Which innovations were emerging in the CBD industry?

Nanotechnology and THC

Nano-emulsion breaks cannabinoids down into very small particles so they mix into liquids such as concentrates or syrups. In 2025 and beyond, innovation focused on faster, more precisely measured products such as nano-THC concentrates. These more technical products appealed to informed customers and marked a step forward for brands aiming at the premium end of the market.

Alternative formats: concentrates, patches and hemp infusions

Formats kept diversifying: nano-THC concentrates in several flavours, gummies, patches and hemp infusions. These alternatives reach a wider audience, including people who do not like classic CBD oils. For retailers, they were a chance to refresh the catalogue and win new market share.

How were changing regulations affecting the CBD market?

CBD rules in 2025: production, sales and compliance

Legislation on CBD in Europe and worldwide was constantly changing. In 2025, some countries were relaxing their rules on CBD food and cosmetics, while others were tightening rules on THC levels, marketing or traceability. Businesses had to stay informed, follow HACCP food safety standards, label correctly and work with reliable, transparent suppliers.

France has moved since then. On 15 May 2026, the French food safety directorate (DGAL) banned foodstuffs containing CBD, which is not an authorised Novel Food in the EU. Edibles, drinks and infusions with CBD are directly affected on the French market.

How wholesalers adapt to European and international rules

To stay competitive, a CBD wholesaler has to anticipate regulatory change: organic certification, Novel Food authorisations, REACH compliance for cosmetics. Regular legal monitoring and close work with compliant manufacturers have become essential. Our own products comply with French law (delta-9-THC ≤ 0.3%). Rules on hemp products vary from one country to another and can be stricter; in the UK, the status of hemp flower is still contested. Distributors who secure their supply chain and adapt quickly to legal change will strengthen their position in the professional CBD market.